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Area Estheticians Help Skin Deep Beauty Radiate With Substance
from V Magazine, November 1, 2006
by Cesca Janece Waterfield


A woman’s skin covers on average twenty one square feet of surface of her body. But it may go farther in how she sees herself and her potential.

“Anytime a woman looks in the mirror and looks good, she feels good. She builds self-esteem,” says Susi Shiflette, a stylist who also specializes in hair color at Ava’s Day Salon in the West End. Ava’s has been making differences in women’s mirrors since 1983. After a manicure, for example, Susi says of her clients, “They’ll use their hands more. They’ll talk differently.”

“One of the most gratifying things in this business is to see a woman leave happy with a big smile on her face,” agrees Owner Ava Oulton.

Sheila Connelly is a Stylist and Skin Care Specialist at Gali’s Salon. Sheila believes, “The skin is a good indication of what’s going on with health. You say, ‘My skin’s important, I want to take care of it.’” After one of the treatments Gali’s offers in their cozy and relaxed setting in Carytown, “You’re going to feel more confident maybe,” she suggests.

But salons aren’t all about luxury and persona. Women chat and commiserate in the waiting room, and are free to bask in silence while an esthetician indulges her hair, skin, nails, or muscles.

Hormonal changes caused by childbirth or menopause can affect a woman’s emotional health and her appearance. Sheila says women often come into Gali’s then. “Some people find it a pampering thing. The husband might buy it for his wife.”

“And skin cancer is way on the rise. People are really concerned about what they did years ago.” When the estheticians at Gali’s spot suspicious moles, they refer clients to dermatologists who can then address any cause for concern.

Ava and Susi regularly see women undergoing cancer treatment. “Some clients come because they’ve been ill or on medication, and their hair is thin. We give them healthy, thick hair. No matter what medication they’re taking, they’ll look better. They feel better.”

When a woman prepares to begin chemotherapy, Ava encourages them to bring in her wig so the stylists can match it to her current look before treatment brings about hair loss. “We’re there for them,” she emphasizes.

The women at Gali’s devote their skills and time to another unique cause. Once a year, they welcome young female cancer patients aged eight to seventeen for a day of spa treatments to bring them bit of cheer and camaraderie. They take part in, Wigs for Kids, collecting hair donations to make wigs for children who’ve battled cancer.

As area salons and estheticians use their skills to improve a woman’s appearance, their results often enrich her self-worth, and beauty that begins skin deep, often radiates into the world with substance.

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